A Better Customer Experience Now more than ever, consumers are using their smartphones opposed to their desktop computers to accomplish the things they need to achieve each day. It’s not just Facebook, Instagram and Angry Birds anymore as...

Whether in Ignite or another software program, we have all at some point received a message prompting us to update our software. A common tendency is to avoid the update until things start to go downhill. As a software company, this tendency to...

Trade show season is here and your team might be attending one of the many fuel oil and propane industry shows and conferences. Having attended energy industry events as a company for 15 years, Blue Cow Software has extensive experience in navigating these trade shows...

As a fuel oil and propane marketer, the chances are high that you have a plethora of data in front of you...which can occasionally be overwhelming. In today's demand generation, you should have the ability to customize and personalize the data that appears for you in...

When business owners and upper management teams are on the market for a new management software, often, it is not their first thought to consider if the software’s support team has industry experience. First considerations are often price, look, and current user...

This is the time of year when state energy assistance programs are giving out additional funding. Why do they do this? If the temperatures have significantly deviated from what was expected, additional funding will be provided to help cover the costs of extra fuel oil...

The time of the year is here to perform Mid-Season Budget Recalculation for your customers who are on budget plans. Why do you need to recalculate your customers’ budgets mid-season? If the weather is much warmer or colder than expected, or if the price of fuel...

With the new year a little less than two weeks away, you may be thinking of promotional ideas to help your business increase sales. Here are three of our favorite New Year’s Promotion ideas: Refer a Friend– Referrals may seem ancient, but word-of-mouth is still one of...

Thinking of the upcoming winter months often makes fuel oil and propane business owners question how they can increase operational efficiency. Snow storms and below freezing temperatures lead to road closures and while this poses problems for delivery and service...