Marketing in an “On the Go” World

Marketing in an “On the Go” World

Promoting mobile phone app use among customers By Nick Quaratiello Blue Cow Software America has always been a mobile society. So it is no surprise that the number of mobile device users has surpassed those who stay connected via a desktop or laptop computer....
Use Data to Price Service Plans Correctly

Use Data to Price Service Plans Correctly

By Mike Procopio Blue Cow Software How much do you charge customers for an annual service contract? Is it enough? Many fuel oil and propane companies set a service plan price and hope they hit the mark. But without analyzing the data behind their service costs, they...
Where Will You Find Your Next “Best Customer”?

Where Will You Find Your Next “Best Customer”?

Using heat mapping technology to zero in on business growth opportunities By Mike Procopio Blue Cow Software Speaking with a difficult customer after resolving his latest complaint, a business owner said, “I wish I had 100 customers like you!”  The surprised customer...
2019 User Group Meeting Recap

2019 User Group Meeting Recap

Our Largest User Group Meeting Ever! Thank you to all of our Blue Cow Software users who came out to Gillette Stadium this week and made this year’s User Group Meeting the largest in the 15 year history of our company! It was so great to see everyone and to get...
Palmer Gas & Oil: Big on Blue

Palmer Gas & Oil: Big on Blue

Kevin Whittier, Business Analyst and Project Manager at Palmer Gas & Oil in Atkinson, New Hampshire, is a Blue Cow Software fan. So much so that Kevin has volunteered to sit with other fuel dealers to personally demonstrate how his company uses our Ignite®...