The home heating oil and propane market is fiercely competitive. You win or lose business based on your ability to obtain and utilize market intelligence. This critical data comes from understanding your customer base and then using your industry knowledge to maximize efficiency and profitability.

Learn how data visualization can point the way to better sales numbers in Blue Cow Software’s Mike Procopio’s article, “Mapping Your Market and Expanding Your Brand,” recently published in Oil & Energy.

Read the full article here.