Use Data to Price Service Plans Correctly

Use Data to Price Service Plans Correctly

By Mike Procopio Blue Cow Software How much do you charge customers for an annual service contract? Is it enough? Many fuel oil and propane companies set a service plan price and hope they hit the mark. But without analyzing the data behind their service costs, they...
Where Will You Find Your Next “Best Customer”?

Where Will You Find Your Next “Best Customer”?

Using heat mapping technology to zero in on business growth opportunities By Mike Procopio Blue Cow Software Speaking with a difficult customer after resolving his latest complaint, a business owner said, “I wish I had 100 customers like you!”  The surprised customer...