Marketing in an “On the Go” World

Marketing in an “On the Go” World

Promoting mobile phone app use among customers By Nick Quaratiello Blue Cow Software America has always been a mobile society. So it is no surprise that the number of mobile device users has surpassed those who stay connected via a desktop or laptop computer....

Use Data to Price Service Plans Correctly

By Mike Procopio Blue Cow Software How much do you charge customers for an annual service contract? Is it enough? Many fuel oil and propane companies set a service plan price and hope they hit the mark. But without analyzing the data behind their service costs, they...
Where Will You Find Your Next “Best Customer”?

Where Will You Find Your Next “Best Customer”?

Using heat mapping technology to zero in on business growth opportunities By Mike Procopio Blue Cow Software Speaking with a difficult customer after resolving his latest complaint, a business owner said, “I wish I had 100 customers like you!”  The surprised customer...